Keller provides a rural atmosphere amid the rapidly expanding northeast Tarrant county corridor. City leaders are focused on retaining this image through community planning and an emphasis on green belts and parks. Lower land costs lend to larger lot sizes. Keller has experienced a 45% growth in the 1990s. Surrounding the city of some of the fastest growing business centers in the country; including Alliance Airport, Solana, DFW International Airport and recently completed Texas Motor Speedway. Although Intel has put on hold a one billion-dollar facility, they have indicated that they will restart the project in the near future. Almost 80% of the homes have been constructed within the past 5 years.

Keller is a young community with over 35% of its population under the age of 21. Less than 14% of the population is over the age 50. Keller Independent School District is recognized as one of the finest in the area and Keller has one of lowest crime rates in the county.